Industry: AI & Emerging Tech
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How The Commsultant secured a top-tier U.S. business feature for a global AI services company during a 30-day, high-stakes media sprint.
OVERVIEW
AI/R Group, formerly part of Compass UOL’s digital services division, had recently rebranded as the AI Revolution Group, bringing together six AI and digital services companies under one global umbrella. The company was positioning itself for broader U.S. visibility as it prepared for a potential public market debut.
The PR engagement was short and specific: secure coverage in one of five top-tier U.S. outlets identified by the client.
The Commsultant was engaged for a 30-day PR sprint to turn AI/R Group’s business story into credible media coverage.
THE CHALLENGE
AI/R Group had strong business proof points, but limited time to convert them into top-tier U.S. media coverage.
Key challenges
Short 30-day engagement window
Narrow list of acceptable target outlets
Complex company story involving a rebrand, multiple subsidiaries, AI services, enterprise clients, and IPO ambitions
Crowded AI media landscape where vague “AI transformation” stories get ignored
Need for U.S. credibility beyond owned announcements or trade coverage
The story had to be simplified quickly: AI/R Group helps major companies deploy AI tools – it’s growing fast, and it’s preparing for an IPO.
STRATEGY
Instead of a broad awareness campaign, this PR engagement was a precision media sprint.
The Commsultant focused on three things
Find the strongest news hook
The IPO angle gave reporters a timely business reason to care. The story was more than “AI company does AI.” It was “profitable AI services group with major enterprise customers eyeing public market debut.”
Package credibility fast
The pitch framing led with revenue, growth, customers, acquisitions, headcount, and leadership access. Those details made the story feel reportable instead of promotional.
Use reporter fit and relationship intelligence
Rather than spray the pitch widely, The Commsultant used a warm referral from a former Forbes editor and targeted a California-based Forbes journalist whose coverage aligned with AI, business, and technology.
That relationship didn't replace the story, but it did get the right story in front of the right person faster.
Our Results
Days from engagement
start to top-tier result
Reported annual
revenue figure included
Secured coverage in a publication
on the client’s top 5 wish list
Enterprise customer names
highlighted in the article
Enterprise
customers featured
AI/R Group, Which Helps Companies Deploy AI Tools, Eyes A 2025 IPO
Forbes feature secured within 30 days.
AI/R Group was featured in a Forbes story. The article positioned AI/R Group as a digital services conglomerate helping corporate clients deploy AI tools and reported that the company was planning a public market debut for the second half of 2025.
Victor Aimi
Project Lead, Verb Company on behalf of AI/R Group
