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The Commsultant

About

Services

Case Studies

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The Commsultant

LET’S CHAT

Grid Software Company Becomes Recognized Voice in U.S., Quickly Establishes Credibility Alongside Category Leaders

Grid Software Company Becomes Recognized Voice in U.S., Quickly Establishes Credibility Alongside Category Leaders

Industry: Grid Intelligence

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How strategic thought leadership, media relations and market education helped accelerate Gridraven’s U.S. expansion.

OVERVIEW

In early 2025, grid software company Gridraven entered the U.S. market following successful European pilots of its software-only dynamic line rating (DLR) technology. With new funding secured and the CEO relocating to Austin, Texas, the company saw a major opportunity as U.S. utilities faced mounting pressure from:

Transmission congestion

AI-driven power demand growth

Grid reliability concerns

Delays in new infrastructure development

The company engaged The Commsultant to help position Gridraven as the authority on the future of grid optimization and establish brand awareness among industry media, utility executives, grid operators and regulators.

THE CHALLENGE

Gridraven entered a highly technical, relationship-driven industry with several barriers to adoption:

Key challenges

Minimal brand awareness in the U.S.

No U.S. utility customers or proof points

Limited understanding and significant skepticism around software-based DLR

Established competitors with legacy market presence

Uncertain U.S. energy policy environment

At the same time, the company needed to move quickly as grid congestion and power demand became national conversations.

STRATEGY

Positioned the CEO as a credible industry voice

Simplified complex grid topics for media and stakeholders

Built awareness through thought leadership and earned media

Leveraged early wins into larger industry opportunities

EXECUTION

Building market credibility

Secured leadership in energy trades and international mainstream publications

Increased LinkedIn executive visibility

Pursued podcasts, speaking opportunities, and conference participation

Leveraged newsjacking opportunities tied to grid reliability and extreme weather events

Coordinated media outreach around key industry conferences and announcements

Our Results

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Media interviews secured

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Thought leadership op-eds placed

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Live and recorded TV opportunities

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LinkedIn thought leadership articles

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Media opportunities secured

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First Austin public event

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Top-tier national media opportunities

This Texas firm is using AI to increase grid capacity up to 30%. Here’s how.

Austin startup Gridraven touts AI weather tool to boost Texas transmission capacity

Gridraven nabs first major deal to deploy dynamic line rating on Finland’s grid

Why freezing rain has millions at risk of losing power — and heat

Electricity grid is holding up despite outages, analysts say

Estonian energy tech startup moves to Texas, aims to boost electric grid

Innovators prime creaky US power grid to lift higher loads

Why Texas' backup plan is a warning sign for grid operations nationwide

This Texas firm is using AI to increase grid capacity up to 30%. Here’s how.

Austin startup Gridraven touts AI weather tool to boost Texas transmission capacity

Gridraven nabs first major deal to deploy dynamic line rating on Finland’s grid

Why freezing rain has millions at risk of losing power — and heat

Electricity grid is holding up despite outages, analysts say

Estonian energy tech startup moves to Texas, aims to boost electric grid

Innovators prime creaky US power grid to lift higher loads

Why Texas' backup plan is a warning sign for grid operations nationwide

This Texas firm is using AI to increase grid capacity up to 30%. Here’s how.

Austin startup Gridraven touts AI weather tool to boost Texas transmission capacity

Gridraven nabs first major deal to deploy dynamic line rating on Finland’s grid

Why freezing rain has millions at risk of losing power — and heat

Electricity grid is holding up despite outages, analysts say

Estonian energy tech startup moves to Texas, aims to boost electric grid

Innovators prime creaky US power grid to lift higher loads

Why Texas' backup plan is a warning sign for grid operations nationwide

This Texas firm is using AI to increase grid capacity up to 30%. Here’s how.

Austin startup Gridraven touts AI weather tool to boost Texas transmission capacity

Gridraven nabs first major deal to deploy dynamic line rating on Finland’s grid

Why freezing rain has millions at risk of losing power — and heat

Electricity grid is holding up despite outages, analysts say

Estonian energy tech startup moves to Texas, aims to boost electric grid

Innovators prime creaky US power grid to lift higher loads

Why Texas' backup plan is a warning sign for grid operations nationwide

This Texas firm is using AI to increase grid capacity up to 30%. Here’s how.

Austin startup Gridraven touts AI weather tool to boost Texas transmission capacity

Gridraven nabs first major deal to deploy dynamic line rating on Finland’s grid

Why freezing rain has millions at risk of losing power — and heat

Electricity grid is holding up despite outages, analysts say

Estonian energy tech startup moves to Texas, aims to boost electric grid

Innovators prime creaky US power grid to lift higher loads

Why Texas' backup plan is a warning sign for grid operations nationwide

The Commsultant has been an invaluable PR partner. They quickly understood our technology, turned complex topics into compelling stories, and consistently secured high-quality media opportunities that aligned with our business goals. They have played a key role in helping us build our presence in the U.S., combining strategic thinking with deep industry knowledge. They’re proactive, strategic, and genuinely feel like an extension of our team.

The Commsultant has been an invaluable PR partner. They quickly understood our technology, turned complex topics into compelling stories, and consistently secured high-quality media opportunities that aligned with our business goals. They have played a key role in helping us build our presence in the U.S., combining strategic thinking with deep industry knowledge. They’re proactive, strategic, and genuinely feel like an extension of our team.

Tuuli Jevstignejev

CCO, Gridraven

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