Industry: AR & Spatial Computing
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Executive thought leadership, strategic media relations, and market education helped elevate a niche augmented reality startup beyond the developer community and into mainstream technology conversations.
OVERVIEW
To solve the limitations of GPS, this AR startup developed a precise positioning system using spatial computing technology. Their developer tools were designed to enable the next generation of “shared AR” experiences across retail, military, education, robotics, and more.
While the company had built credibility within technical and developer communities, it needed broader visibility among business leaders, consumers, investors, and potential partners as AR and the metaverse gained mainstream attention.
The client sought out PR support to position their executives as leading voices on the future of spatial computing while translating highly technical concepts into compelling stories for broader audiences.
THE CHALLENGE
The client operated in one of the technology industry's most complex and misunderstood sectors.
Key challenges
Limited awareness outside developer circles
Complex technology that required significant education
Crowded conversations around AR, VR, and the metaverse dominated by Big Tech
The need to establish executive credibility alongside larger industry players, despite being a small team
Rapidly changing market narratives, media skepticism, and misconceptions around immersive technologies
At the same time, growing interest in AR created an opportunity for knowledgeable founders to help shape public understanding of where the technology was headed.
STRATEGY
Positioned company executives as trusted voices on AR and spatial computing
Simplified complex technical concepts for mainstream audiences
Turned existing, owned content into earned media coverage
Expanded executive visibility beyond developer communities into business and consumer media
Leveraged media momentum to support broader business objectives
EXECUTION
Building executive thought leadership
Secured interviews with technology, business, and consumer media outlets
Developed contributed articles on the future of AR and spatial computing that highlighted the leadership team’s unconventional perspective and areas of expertise
Created proactive commentary tied to emerging metaverse, privacy, and AR industry trends
Built executive visibility for the CEO, CCO, Head of Product and Head of Business Development through strategic media briefings
Provided conference support by identifying industry-relevant events and coordinating media outreach around scheduled attendance
Our Results
Thought leadership bylines published
Executive media
briefings secured
Increase in
executive mentions
Social engagements from coverage
Earned media placements secured
CEO interview
among top five
